- Online
- $950
This is the first of two courses in the UBC Micro-certificate in AI Development of Interactive Experiences.
As digital media becomes increasingly integrated into business operations, organizations face new demands and operational challenges. The rapidly growing capabilities of artificial intelligence (AI) offer businesses significant opportunities to create and enhance interactive experiences for customers and stay competitive in a fast-paced market.
This four-week online course provides an in-depth exploration of the intersection between digital media and AI, with a focus on how AI can enhance interactive experiences across various aspects of business.
Gain a comprehensive understanding of how AI can improve the user experience with topics such as personalized recommendations, chatbots and virtual assistants, and AI-powered customer service and support. Learn how AI tools such as digital twins and virtualization can be used for research, testing, training, planning and deployment. Come away with valuable insight about the potential of AI in digital media and how it can be leveraged to strengthen customer engagement and support business goals.
By the end of this course, you’ll be able to:
- Understand how digital media and AI intersect to create new possibilities in various industries
- Recognize the increased competition in the digital media landscape and develop strategies for adapting to new platforms, tool and trends
- Explore the various applications of AI in digital media, including improved decision-making and enhanced customer engagement through interactive experiences
- Analyze the changes in consumer behavior through enhanced interactive user solutions and explore strategies for meeting consumers’ changing preferences
- Use digital twins and virtualization in research, testing, training, planning and deployment
- Analyze the ethical implications of using AI in digital media, and understand how to protect consumer data and comply with regulations
- Gain specialized skills in data analysis, social media marketing, and content creation to effectively use AI in digital media for business success
- Evaluate the impact of digital media and AI on traditional media and develop strategies for effectively incorporating both into an organization's marketing and branding efforts.
- Explore the role of digital media in managing and maintaining a brand image and learn how to effectively navigate potential backlash or negative publicity.
Course outline
Week 1: Interactive Experiences in Digital Media
- Understand interactive experiences in digital media and analyze user behaviour for interactive experiences with AI.
Week 2: Strategies for AI-enhanced interactivity with Natural Language Processing (NLP)
- Develop AI-enhanced interactivity strategies and use NLP for enhanced interactivity. Automate content discovery for interactive experiences.
Week 3: Algorithms and AI models for Interactive Content Management
- Create algorithms to optimize interactive experiences and design AI models for interactive content management.
Week 4: Interactive User Interface and Digital Media Performance
- Develop interactive user interfaces with AI and measure the impact of enhanced interactivity on digital media performance.
How am I assessed?
You will be assessed on successfully completing weekly activities, including your contributions to discussion posts, exercises, and applied case study projects (based on real-life scenarios). These activities are marked using a proficiency scale, and your instructor provides you informal feedback in the live online sessions.
While you are not assessed on your attendance of the live online sessions, we encourage you to attend so you can learn and interact with your instructor and other participants. All sessions are recorded in case you miss one.
This course operates on a pass/fail basis. You must achieve an overall grade of 70% or greater to pass and be eligible to earn the UBC Micro-certificate in AI Development of Interactive Experiences.
Expected effort
Expect to spend five to seven hours per week completing all learning activities, including attending the live online sessions.
Technology requirements
To take this course, you need access to:
- an email account
- a computer, laptop or tablet
- the latest version of a web browser (or previous major version release)
- a reliable internet connection
- a video camera and microphone
Course format
This 100% online program is instructor supported with weekly online classes.
Outside of class, you can access online materials on your own time. Each week, review readings and videos, and apply your knowledge in exercises and case studies. Contribute to an online discussion board and connect with other students.
One business day before the course start date, we’ll email you step-by-step instructions for accessing your course.