- Requires a prerequisite course
This is the second of two courses in the UBC Micro-certificate in AI Development of Interactive Experiences.
The introduction of artificial intelligence (AI) technology into the media industry is paving the way for innovative possibilities and transformations. Leveraging its capabilities can drive efficiency, innovation and enhanced customer experiences. Media companies that understand AI’s role as a powerful business tool will unlock value for themselves and their audience.
This four-week online course will equip you with the necessary tools and strategies to drive growth and competitiveness for your media businesses in the ever-changing landscape of AI. It also delves into the ethical and legal implications of AI in media, providing you with a comprehensive understanding of the regulations and guidelines surrounding these technologies, and the opportunity to evaluate the potential risks and challenges associated with AI adoption in businesses.
Through case studies, hands-on exercises and instruction from industry experts, you will quickly gain AI skills relevant to media-based businesses.
By the end of this course, you’ll be able to:
- Understand the basics of artificial intelligence and its applications in the media industry
- Recognize how AI can drive business growth and efficiency in media companies
- Identify key areas where AI can be implemented in media operations, such as content creation, distribution and personalized marketing
- Develop strategies for integrating AI in current business operations and processes
- Understand the ethical and legal considerations of using AI in the media industry, and develop an ethics framework
- Identify potential risks and challenges of implementing AI in media companies and develop mitigation strategies
- Gain knowledge on the latest AI technologies and tools for media companies
- Develop an AI-driven business plan for a media company, and identify the potential ROI of specific AI strategies
Course outline
Week 1: Develop AI-powered Business Strategies
- Understand AI technology and its potential for media companies
Week 2: AI in Decision-making and Managing Risk
- Understand how to analyze data to design and apply AI in decision-making and manage risk in AI-powered business strategies for media companies.
Week 3: Ethics Framework and Performance Evaluation
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Be able to implement an ethics framework for media companies leveraging AI and evaluate performance of AI-powered business strategies.
Week 4: Identify Trends and Opportunities
- Be able to utilize machine learning to identify trends and opportunities in media companies.
How am I assessed?
You will be assessed on successfully completing weekly activities, including your contributions to discussion posts, exercises and applied case study projects (based on real-life scenarios). These activities are marked using a proficiency scale, and your instructor provides you informal feedback during live online sessions.
While you are not assessed on your attendance of the live online sessions, we encourage you to attend so you can learn and interact with your instructor and other participants. All sessions are recorded in case you miss one.
This course operates on a pass/fail basis. You must achieve an overall grade of 70% or greater to pass and be eligible to earn the UBC Micro-certificate in AI Development of Interactive Experiences.
Expected effort
Expect to spend five to seven hours per week completing all learning activities, including attending the live online sessions.
Technology requirements
To take this course, you need access to:
- an email account
- a computer, laptop or tablet
- the latest version of a web browser (or previous major version release)
- a reliable internet connection
- a video camera and microphone
Requisites
The prerequisite for this course is Leveraging AI to Create Enhanced Interactive Experiences in Digital Media.
Course format
This 100% online program is instructor supported with weekly online classes.
Outside of class, you can access online materials on your own time. Each week, review readings and videos, and apply your knowledge in exercises, assignments and case studies. Contribute to an online discussion board and connect with other students.
One business day before the course start date, we’ll email you step-by-step instructions for accessing your course.